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Take Up the Challenge This World Food Day

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Highlighting the plight of the 923-million undernourished people in the world, World Food Day, which takes place on 16 October every year, is aimed at heightening public awareness around the world’s food problems, such as food prices continuing to soar and welfare organisations feeling the pinch, with many foodstuffs becoming grossly unaffordable

As a means of assisting the people of the world in their struggle against hunger and malnutrition, 42 countries gathered in Quebec (Canada) on 16 Oct 1945 to create the Food and Agriculture Organization of the United Nations (FAO). In this way they could provide themselves, and the many other nations that were to enter the Organization, with a mechanism through which its Member Countries could deal with a set of problems that are of major concern to all. Since then, World Food Day has been 'celebrated' annually on this day with the objectives of bringing attention to agricultural food production and to stimulate national, bilateral, multilateral and non-governmental efforts to this end; heighten public awareness of the problem of hunger in the world; promote the transfer of technologies to the developing world; strengthen international and national solidarity in the struggle against hunger, malnutrition and poverty; and draw attention to achievements in food and agricultural development.

To raise awareness of the cause, online platform forgood is rallying support for World Food Day with their #foodforgood challenge. “We challenge all South Africans, individuals and big brands alike, to fulfil the food donation needs listed on forgood. Currently we have more than 90 of these needs from all over South Africa,” says Andy Hadfield, forgood’s CEO.

The #foodforgood challenge is simple: Log onto, click on campaigns or the World Food Day banner, find a need in your area and make the connection.

Describing themselves as the social glue that connects individuals and groups to Causes, forgood has more than 430 accredited Causes on their site. “We create relevant connections for everyone involved and use technology to effect social impact at scale. World Food Day is the perfect opportunity for us to rally support across the board,” says Hadfield.  

Currently there are more than 140 000 registered non-profits in South Africa, the bulk of which are struggling to make it by on a day-to-day basis. The majority of Causes receive very little attention, mostly due to the fact that they are unknown. “Forgood opens the door for these Causes. All of the Causes registered on forgood have been vetted and our platform provides a user-friendly channel for individuals and organisations who are looking for legitimate Causes and projects to support,” he continues. 

 The #foodforgood challenge will run until 16 October. Visit, or @forgoodSA on Twitter to take part and make a real difference. 


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